Let's Spread the Joy of an Aegean Summer! October 13 2014

Are you a retailer that serves only the best Wetshaving supplies to Shaving connoisseurs all around the world? Then you might be interested in what we have to say. 

We are currently looking for partners to spread the joy of shaving with the freshness of the Aegean Seaside. Bring one of the most sought after Aftershaves on the market to the shelves of your shop.


Contact us at to find out about our wholesale policies. 


Proud sponsors of "Sharp Ladies Shaving" 'Just Like My Dad' Photo Contest June 02 2014

We at Ja-Lu are proudly sponsoring an amazing contest hosted by the fine ladies at "Sharp Ladies Shaving" blog. 

'Just Like My Dad' is a photo contest and the winner will get more than $200 worth of awesome shaving goodies, which include our Ottoman Barber inspired Aftershaves. 

Here's how you enter;

The winners will be announced on Fathers' Day. 

For more info about the contest, head on to the Sharp Ladies Shaving Website

And don't forget to follow them on Twitter for your daily dose of Traditional Shaving. 

So go ahead then. Get creative. Get to shaving. Get awesome prizes. 

Reviews are in! People love Ja-Lu Aftershaves April 17 2014

We at Ja-Lu are very excited this week as many reviews of our aftershaves have started pouring in. And just as we expected, our customers are absolutely loving our products. 

"My husband ordered the sampler pack. They are all amazing but Nights of Izmir is my absolute favorite. I love smelling it on him. I actually stole the bottle so I can smell it even when he's not around. Highly recommended!" - Duygu A.

"I ordered the sampler pack to discover the scents before committing to a bigger bottle, but now I think the decision will be even harder. All the scents are so good and different, I don't know how I'll ever choose. I highly recommend every single one of them." - Isak N.

What really made us happy though was the praise we received from one of the best Wetshaving Podcasts out there; BrushnSoapnBlade

"The Tabac fragrance is exquisite. It's so good, I was getting whiffs of it for probably about 3 or 4 hours after putting it on. I came home that evening and put on some more so I can experience it again."

"The Nights of Izmir is sensuous. It is without a doubt my absolute favorite. Tabac is your everyday one, but the Nights of Izmir is your Friday/Saturday date night stuff. Fabulous smell, wife likes it a lot."

You can listen to the podcast here. Our review starts after the 29:00 mark but you should listen to the whole thing anyway. It's a must-listen podcast for any wetshave enthusiast. 

That's what people have had to say about Ja-Lu Aftershaves. You can try our Sampler Pack and experience the centuries-old barbershop feel yourself.

They still feature a 20% introductory discount. Get them here while they last. 





Power of scent. Grandpa. And Ottoman Barbers. March 25 2014

    It is said that scent is one of the strongest memory triggers in the world. Like when you catch even the faintest hint of your first love's perfume on a gentle breeze, your mind takes you back to that sunny summer day as you lay next to her on the warm sand.

   And that's what happened to me my friends, when I was searching for a new aftershave at Pasteur Pharmacy on 34th and Park in New York City.

   No, my mind did not pulled me back to my first love, but it did take me to a sunny summer day. A sunny summer day when I was helping my grandfather fill hundreds of glass cologne bottles inside his little shop in the Historic Kemeralti Bazaar of Izmir.

   When he was a young man, my grandfather had founded a hole in the wall fragrance shop in the historic bazaar, and through a series of surreal events made that shop a mecca for everyone who desired a bottle of his famous colognes. 

   As I was smelling every single bottle of fine aftershaves at Pasteur, my mind raced to put together this beautiful and strangely familiar scent of Alcohol, Water and Fragrance.  And right there it hit me. 

   I started researching, starting with my own grandfather, about the history of colognes, fragrances and aftershaves in Turkey. And I found out that there is a rich history of Ottoman Cologne tradition.  A history of imitation, innovation, and of course Barber ingenuity. 

   I discovered that there's such a rich and untapped treasure of scents and tradition that the men of the Western Hemisphere had never had the chance to experience. Scents like the "White Lily"; native only to Aegean Region. Or scents like "Nights of Izmir" and "Veiled Flower"; a potpourri of exotic aroma that has no likeness on the shelves. Finally, "Lemon" and "Tobacco"; so familiar but different. Tobacco of Izmir is one of the finest and most aromatic of tobacco leaves. And the lemon... Well when smelled by a barber in New York and asked if he liked it, this is what he had to say; "Like it? I want to drink it!" 

   That's when I decided to take my grandfather's recipes, prepare five truly special men's aftershaves and share them with you; my wetshaving brethren who view shaving not as a daily chore, but a ritual exclusive only to us men. 

   So here I am. Proudly presenting you a line of unique aftershaves made with traditional recipes; handed down from Ottoman Barbers of the Aegean Coast. Handmade in New York with oils that come directly from the same place Ottoman Fragrance makers had procured them for centuries. 

   I hope you enjoy using them as much as I enjoyed making them.



   A. G. Altalef